How an ad should not be

Why is a commercial made? If the reason behind any commercial is that people remember the product irrespective of whether the ad leaves a good or bad taste in mouth; then the latest ad of Indica V2 Turbo of Tata Motors is surely successful.

For those who have not seen the ad check this out:

Why would I buy the car if it disturbs the peace? I would love to be the guy who sits knee deep in the water, sipping a drink, reading a book and just waiting for a fish to bite. Few things would be as satisfying as that. Anything that disturbs the tranquil peace will be surely remembered, although not fondly.

3 Responses to “How an ad should not be”


  1. 1 Poorna Shashank July 5, 2006 at 1:11 pm

    Other that, i still dont find the point of the ad. What is its target audience?

  2. 2 Sreejith July 6, 2006 at 5:21 pm

    i guess they wanted to say their diesel car performs like a supercar, but what an awful way to say it!

  3. 3 sudhir July 7, 2006 at 11:27 pm

    clipsal switches ad too comes under the same category. totally pointless. but the indica ad tops the list of course.


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